About
Jewelry
Discover the story of PÜR Jewelry and the inspiration behind the brand
HOW WE STARTED
Our Story
The story of PÜR Jewelry starts with Lara Varakian and Georges Saliba. Lara, whose father owns a Jewelry shop in Beirut, was always amazed by the world of Fine Jewelry. Inspired by her family’s business, she finally decided to pursue her ambition of having her own signature in Jewelry design.
Lara’s plan became complete when she joined forces with Celebrity and Fashion Photographer George Saliba, whose photographs speak louder than words. George has an eye for beauty and is an expert in photographing celebrities from all across the region. And that was the cherry on top.
Combining forces, the beautiful Jewelry pieces came to life. Hence, PÜR Jewelry was created. The brand was launched on October 2022 as an online shop across all social media platforms.
Our Inspiration
Manufacturing Process
All PÜR Jewelry pieces are 18 karat gold with a mix of enamel and semi-precious stones and diamonds, which makes every collection a work of art. The designs are colorful, symbolic, meaningful, customizable, handmade with utmost precision insuring the finest finishing. All of the pieces are made by Lebanese artisans; retaining local craftsmanship and supporting their skills set is an important aspect of PÜR Jewelry.
Our Mission & Vision
